Why work with me

I’ve spent over 20 years in commercial sales, negotiating and winning work across construction, manufacturing and SME environments.

What I see repeatedly:

  • Businesses are not short of opportunity 

  • They lose work in how it’s handled 

That’s exactly where I focus.

I don’t bring theory or generic sales training. I generate and work on live opportunities helping you decide what to price, how to position it, and how to convert it.

“I have found Michael to be next level when it comes to sales conversations and changing the direction of thought.
Gone are the old-fashioned ideas of sales — replaced with better conversations, better listening, and a completely different way of thinking.
After one conversation over a coffee, it became obvious I needed Michael’s support more than I realised.
I’ve already applied his approach professionally and personally, and I’m looking forward to continuing to develop alongside him.”
— James Edmonds - Director, OTP

Recent Results

  • Supported commercial strategy on projects exceeding £1m 

  • Helped manufacturers build multi-million-pound pipelines 

  • Increased conversion rates by improving qualification and handling 

  • Improved campaign performance through clearer messaging 

  • Secured six-figure orders in new markets 

  • Strengthened contractor relationships through structured negotiation 

ROCCO Awards Finalist (2023 & 2025)